I led the Reset Your Gut campaign, collaborating closely with the content team to create an engaging consumer experience. The primary goal was to drive blog subscriptions by providing valuable, wellness-focused content. As part of the campaign, consumers received a gut reset workbook, offering guided support throughout their gut health journey. As a result, we achieved a significant increase in blog subscribers, growing our audience by an impressive 20%.

Landing Page Design // Email Design // Workbook Design

Art Direction // Brit Hallin
Illustrator // Tim Bjorn
Graphic Design // Erika Cencak

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Hum Nutrition // Fan Club Launch

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Brookfield Properties // Service Deck