Objective
Pisanki is a casual dining Polish restaurant in La Mesa, California. Their intention is to introduce guests to Polish heritage not only through food, but also through paying homage to the endearing folk art of Poland. Pisanki was created for a middle class demographic, aged between 30 and 45 years old. The people of this demographic enjoy dining at local restaurants that nurture their desire to appreciate and understand cultures that are not their own. By understanding their core clienteles ideals, Pisanki has successfully established themselves as part of the neighborhood.
Overview
Polish folk art breathes into the soul of Pisanki’s identity. Inspiration derived from folk art is apparent upon first interaction with their handcrafted logo. Soft hand lettering hugs around a stylized rooster that is influenced by Polish paper cuttings. To visually engage guests, the perfect dosage of folk art is continually sprinkled throughout the design elements used in Pisanki’s branding. The inviting wedge serif typeface, Marta, acts as a subtle nod to old world Europe. A warm color palette of mustard yellow and vibrant red is accented by azure blue. The colors work together to assist in creating a warm and rustic environment. With these design decisions, Pisanki is able to embody their beloved heritage and translate it to their community.
NAMING
A unique name that would burst with personality was what this neighborhood Polish restaurant needed. The name would need to evoke the kindred spirit of Poland while also intriguing people who may not have a Polish background.
FINAL NAME
The name Pisanki embodied the beloved folk art of Poland. Pisanki as a name could help to
anchor a quirky brand identity while creating ebb and flow between demographics who are familiar
with Polish traditions and those who are not.
Meaningful
Pisanki is the Polish tradition of decorating eggs, bolstering the restaurants homage to folk art.
Distinctive
By sticking to a single Polish word, Pisanki differentiates itself from other Polish restaurants in the area.
Future Oriented
Should the restaurant wish to build brand extensions such as pre-packaged foods, Pisanki would still be relevant.
Protectable
Pisanki can be owned and trademarked. The domain address pisankifare.com would be purchased.
Positive
There are currently no negative connotations of Pisanki in the restaurant industry, nor in the foreseeable future.
Visual
The origin of the word Pisanki helps to lend itself into a logo that is Polish folk art inspired.
