Objective
HUM Nutrition is a leading wellness supplement brand. Their mission is to help you find your confidence and feel good in your skin and body. The brand is always bringing consumers unique, ultra-targeted products formulated with verified clean ingredients and clinically tested actives to help consumers reach their wellness goals.
Overview
HUM takes pride on being the expert in the industry. The design aesthetic is playful, eye catching and feels exciting in an industry space that often times feels sterile and cold. During my time at HUM, I helped bring to life the brand on the design front by ensuring all consumer touch points are on brand in both print and digital.
