Objective
Seventh Generation is a consumer goods company that specializes in environmentally friendly household products. Committed to sustainability, the brand offers plant-based laundry detergents, cleaning supplies, and baby products, using recycled materials for packaging. It advocates for social responsibility and promotes climate justice, inspiring consumers to make informed choices that benefit their homes and the planet.
Overview
Seventh Generation is a leader in the industry, making a brand refresh essential to stand out among competitors. During my time there, I collaborated with the creative team to infuse the brand’s identity with the mantra "A Vibrant World." We rebuilt the color palette, removed unnecessary design elements and revamped lifestyle images to better reflect this vision and strengthen the brand's connection with consumers.
